- PROFESSIONAL – High quality mascara with a long-lasting, smudge-roof and water resistant formula
- BRUSH – The curved brush has thin spikes that lengthen and define lashes
- Color – The blackest of black in color, this mascara suits all eye colors and eye makeup shades
- MUST HAVE – Ultra Plush is the ideal makeup gift for women and anyone else who loves high quality makeup – especially teens!
- CRUELTY FREE – Ultra Plush Mascara is vegan-friendly free from animal testing! W7’s mission is to give everybody access to high quality cosmetics at an affordable price
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